An interesting look at how the world’s largest food company, Nestlé wants to invent and sell ‘food medicine’. Sales in Nestlé’s confectionery business have fallen every year since 2012 and the companies response to this has been to invest heavily in research to create product lines designed to treat specific medical conditions. In other words, Nestlé would sell a problem with one hand and a remedy with the other.
Nestlé Wants to Sell You Both Sugary Snacks and Diabetes Pills
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